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A Negroni journey: I travelled to Italy to sip my favourite cocktail in Venice, Florence and Rome

Now a worldwide sensation, the Negroni — traditionally, equal parts gin, vermouth and Campari — was invented in Italy.

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3 min read
Il Piccolo, Violino d’Oro CREDIT Collezione Em.JPG

The Il Piccolo bar at Hotel Violino d’Oro, in Venice. 


As far as I know, there’s no record of the reaction that a Florentine bartender gave to Count Camillo Negroni in 1919 when the noble first requested an extra splash to stiffen up his Americano cocktail. But it’s something I think about — quite a lot, actually — usually when I’m sipping a Negroni. Were there gasps of shock, a vinyl-scratch silence? Did anyone slap him across the face, for making such a highly irregular request?

I like to picture the opposite. Maybe a look of mystification giving way to a few slow nods and a smile, as the importance of the moment started to sink in. “Good call, Count,” the bartender might have said. “This is going to be legendary.”

Giacosa in Florence CREDIT Tim Johnson.JPG

The writer’s cocktail of choice, served at Caffè Giacosa, in Florence. 

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