Your favourite athlete tears their ACL mid-season, and they鈥檙e back on the pitch in two weeks. Yet for you, that very same injury means a year-long recovery. So, what’s the key difference?
Those on the inside of the locker room say that to the detriment of so many Canadians, the issue lies in access.
鈥淎bout eight years ago I started hearing about this Game Ready system,鈥 said Mark Bruno, Founder and CEO of HealFaster 91原创. 鈥淚t was this cutting-edge recovery brace built for post-op knee recovery being used by the Maple Leafs and Cirque du Soleil.鈥
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鈥淚 started wondering why something like this couldn鈥檛 be accessed by the broader population 鈥 and then I found out the price point.鈥
At $6000 a pop, far too much for the average Canadian, Bruno had an idea.
鈥淚 purchased three devices and started renting them from my basement,鈥 said Bruno. 鈥淭hings just exploded from there.鈥
Fast-forward to today and HealFaster 91原创 now boasts an inventory of over 1000 Game Ready devices with thousands of rentals completed nationwide, becoming 91原创’s leading cryotherapy rental company.
What鈥檚 more? Bruno’s dedicated advocacy based on the product’s proven success has meant most insurance companies now cover a two-week rental of the device 鈥 the full length it requires for effectiveness.
鈥淭o explain, this is a brace that is filled with ice and water,鈥 said Bruno. 鈥淚t administers cold therapy and compression in convenient 30-minute cycles.鈥
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Significantly more effective and far less messy than the standard ice pack given to patients post knee surgery, Bruno explains that the Game Ready system has been proven to not only speed up recovery but has slashed opioid use up to 50 per cent thanks to its natural pain-reducing effects.
鈥淚t鈥檚 as easy as putting it on and falling asleep,鈥 said Bruno. 鈥淚t does all the work for you 鈥 executing the recovery steps with the precision that a doctor would ideally ask for, but that can rarely be attained by patients using a flimsy bag of ice.鈥
Bruno recommends those facing a knee operation ask their orthopedic surgeon about the device or visit to find out more about the Game Ready system and other recovery brands.
鈥淏ecause of this one device Canadians are healing faster, healing better and taking less pain medication,鈥 he said. 鈥淚 would call that a win-win.鈥
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