91原创

And then the pandemic hit. Supply chain issues abounded, construction costs skyrocketed, and the market strapped in for a roller coaster ride.

The past few years have markedly changed the condo launch experience. For developers who make it to launch day 鈥� an increasing number are cancelling, selling, or postponing projects as it makes more financial sense than following through 鈥� it鈥檚 no longer the sales-filled party it once was.

鈥淏efore, you probably sold 70 per cent overnight. Today, to get to that number, it’s a lot of work and it will take at least six to nine months,鈥� Mandelbaum said.

But it鈥檚 not the rising construction or labour costs that are forcing the industry to work up a sweat 鈥� in fact, those were issues seen as relatively easy to overcome, particularly as the market picked back up later in the pandemic, just by pricing it into sales.

鈥淚f you opened at $1,500 a foot, then the next batch is $1,600, $1,700, $1,800, because that can make up for a lot of these increases in construction costs,鈥� said MOD Developments CEO Gary Switzer.

In other words, that pandemic-era shift isn鈥檛 one that would have stuck around for developers like, say, the way switching to doing sales more digitally has.

Switzer, like most developers, sees prohibitively high interest rates as the primary culprit behind the condo launch shift. With each rate hike from the Bank of 91原创, of which there have now been 10, more buyers moved to the sidelines due to both uncertainty and unaffordability.

Sam Mizrahi, president and founder of Mizrahi Developments, also points to the federal government鈥檚 foreign buyer ban, introduced at the beginning of the year, as having further constricted pre-construction sales.

鈥淭here’s no question about it,鈥� he said.

Mizrahi, whose under-construction 91-storey skyscraper, The One, is bringing 475 condo units, along with hotel and retail space, to the corner of 91原创鈥檚 Bloor and Yonge Streets, says these factors have shifted the profile of the pre-construction condo purchaser.

鈥淵ou have much more in terms of Canadian citizens and Canadian residents purchasing,鈥� Mizrahi said. 鈥淚t’s skewed a little bit.鈥�

Pre-construction condos have always been a favourite among investors, with a near guarantee of profitable returns throughout recent history. But with high interest rates and even higher sale prices leading to costly mortgages that may not be covered by rental income, investor interest has shrunk somewhat.

鈥淵ou have a small number of investors relative to what it was pre-COVID or pre-interest rate hikes,鈥� said David Poon, a realtor at 91原创-based brokerage Strata.

Poon, who has extensive experience in new condo launches, says he鈥檚 seen a trend among newer projects of developers creating increasingly compact units in an attempt to make them more affordable, and thus more attractive to buyers.

鈥淪tudios used to be 500 square feet, now they’re 350. One-bedrooms used to be 550 square feet, now they’re 400,鈥� he said.

Switzer has observed the same shift among some of his peers, but cautions against it, especially as the market slows down and buyers consider purchases more carefully.

鈥淧eople are actually looking at floor plans and not buying just based on taking their calculator out,鈥� Switzer said. 鈥淭hey have to realize, well, if I’m buying this suite, can I actually lay out furniture? Can I actually live there? Can I actually rent it out?鈥�

As agents work to get units sold, Poon has seen developers 鈥渂ecoming more aggressive鈥� with purchase incentives.

鈥淚 was just at a sales launch, and they are giving free parking, a free locker, and four years free maintenance, so pulling out all the stops鈥� he said. 鈥淲hether they priced it in 鈥� because there鈥檚 no free lunch 鈥� we never used to see this pre-COVID.鈥�

Despite the hurdles, Mizrahi, Mandelbaum, and Switzer are all optimistic about future condo launches, knowing that in the real estate game, there are always waves to be ridden out.

鈥淸Buyer] confidence is coming back,鈥� Mizrahi said. 鈥淎s a result, you’re going to start to see, I believe, in 2024, the market back to the same confidence levels that it saw pre-pandemic.鈥�

This article is courtesy of . STOREYS is the leading real estate news site in the country, providing the most accurate and up-to-date coverage of the Canadian market.